RYANAIR RAPPED BY ADVERTISING WATCHDOG OVER 'ZERO FARE' SEAT CLAIM

Ryanair Holdings PLC, Europe's largest no-frills airline, has been sanctioned by the UK's advertising watchdog over a TV ad promoting 4 mln 'zero fare' flights that actually cost passengers up to 21.70 stg.

Upholding a complaint from rival Monarch Airlines, the Advertising Standards Authority (ASA) said Ryanair had breached its code by not making clear that passengers would have to pay taxes and charges in a range of 11.70 stg to 21.70 stg, dependent upon their point of departure.

The ASA ordered the ad not to appear in its present form again.



+ News Source: LIFE STYLE EXTRA
+ Link: http://www.lse.co.uk/FinanceNews.asp?shareprice=&ArticleRef=94348&ArticleHeadline=Ryanair_rapped_by_advertising_watchdog_over_zero_fare_seats_claim

+ Last Updated: 2006-11-08 10:34:18

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