Creative specifications
Below are details for Advertisers and Agencies regarding creative specifications required to advertise on www.suavemagazine.co.uk
Basic Advertising Specs
| Ad Type | Dimensions | Weights |
| Banner | 468 x 60 pixels | Up to 12k |
| Right Hand Promo Box (STATIC) | 120 x 150 pixels | Up to 12k |
| Skyscraper | 120 x 600 pixels | Up to 12k |
| MPU | 300 x 250 pixels | Up to 20k |
| Pop up | 200 x 200 pixels | Up to 12k |
| Oversized Pop up | 400 x 400 pixels | Up to 15k |
- Static or Animated Gif
- URL link - Please supply the click through/tracking URL when sending creative.
Dynamic Advertising Specs
| Ad Type | Dimensions | Weights |
| Expandable Banner | 468 x 60 to 468 x 350 pixels | Up to 15k |
| Expandable Skyscraper | 120 x 600 to 350 x 600 pixels | Up to 20k |
| Overlay | 400 x 300 pixels Max | 3rd Party Vendor limitations apply |
| Page Peels | 800 x 600 pixels Max | 3rd Party Vendor limitations apply |
- All dynamic advertising must be user activated via a roll over and have a visible close button.
- ny sound must be set to OFF as standard, and be user activated to turn on if required.
- Overlays must time out after no more than 20 seconds.
- Page Peels can be activated via a peel on the right or left hand side of the page - no larger than 50 x 50 pixels
Homepage Movie Scroller Specs
- ize: 353 pixels wide x 180 pixels high.
- File Size: 20k max.
- Play Time: Max 12 seconds.
- File Types Required: SWF file / back up gif / FLA file.
- Click Tag: See 'Shockwave Flash Files' below.
Competition / Advertorial Specs
| Main body Text | 250 Words Max | |
| Main Image (STATIC) | 200 x 170 pixels | Up to 6k |
| Photo Gallery Images (STATIC) | 240 x 370 pixels | Up to 15k |
Newsletter
Text Link - Max text 120 characters including spaces and headline Banner / Skscraper Creative - Only Gif formats, static or animated.
Shockwave Flash Files
Information for Creative Agencies and Designers: Please adhere to the below link
for set-up instructions prior to supplying flash files to handbag.com enabling
handbag.com to count clicks and serve flash files Go to: http://www.macromedia.com/resources/richmedia/tracking/designers_guide/ and scroll down to;
To assign a clickTag for your advertisement (See below for Suavemagazine’s
preferred code to go into Button Action of Action Script)
on (release) {
getURL (_level0.clickTag, "_blank");
}
Note: "_blank" is included to ensure click opens up in a new window.
Please also supply:
1. .swf file formatted as per the above link
2. Default gif (for users who do not have a flash plugin)
3. Click thru url
4. Version of flash, creatives are designed in?
ALL FLASH FILES MUST BE SAVED TO FLASH VERSION 6 OR LESS
Dynamic Advertising
Please note: For more information regarding suavemagazine's acceptance of Rich Media advertising including: Shockwave Flash, HTML, Tangozebra including; (Toast/Overlayz and Tranzitionals), Interstitials, Unicast Superstitials, Eyeblasters, Dynamic HTML and Eyewonder contact the suavemagazine.co.uk prior to sending creatives.
For all information on Eyeblaster specs and regulations, please visit http://www.eyeblasterwiz.com/Admin/Resources/DownloadsArea/Documentation/View.asp
For all information on Tangozebra specs and regulations, please download http://ad.uk.tangozebra.com/00003046/ServingTZformats/serving_TZ_formats.pdf
All creatives will be tested and checked for compatibility prior to site approval and go live. Agencies, please note suavemagazine.co.uk use Dart for Publishers version 5.0 and Interstitial advert delivery is enabled.
3rd party serving
Please send advert tags/fragments/locations to Colin Ducas at the email addresses below. Also supply click thru URL and login password to suavemagazine.co.uk for viewing 3rd Party reports. suavemagazine.co.uk have Interstitial advert delivery enabled.
Creative deadlines
For Gifs or 3rd party served creatives please allow up to 3 working days prior to campaign start date. For Rich Media creatives please allow up to 5 working days prior to campaign start date.
Contact
For more information regarding campaign uploads, campaign delivery, and all other traffic queries please contact the suavemagazine.co.uk Traffic Manager, Colin Ducas on 0207 4769525. For more details regarding advertising rates and available inventory contact the Sales team on 0207 4769525 or fax 0207 4769525. Contact: ELNUK Limited Suave Magazine, 25 Kennedy Cox House, Burke Street Canning Town London E16 1EU Mail: info@suavemagazine.co.uk ELNUK Limited is registered in England and Wales number 05114163.